Daniel Cherry is the CMO of Activision Blizzard Esports, overseeing all marketing, communications, brand strategy, and social media for the Overwatch League, Call of Duty World League, and all Activision Blizzard Esports portfolio properties. Daniel was named to Sports Business Journal’s prestigious 40 Under 40 list, and is part of a growing group of sports executives who have joined Activision Blizzard to blaze new trails in the rapidly expanding world of esports. Daniel brings over 20 years of marketing experience to this new role, most recently serving as chief marketing and innovation officer for the three-time Stanley Cup Champion New Jersey Devils and Prudential Center arena, where he oversaw all marketing & sales strategy, branding, and innovation. Prior to that role, Daniel served as the senior vice president of marketing and vice president of consumer planning & research at DIAGEO N.A. Prior to joining DIAGEO, he was the Chief Marketing Officer of the legendary soccer club The New York Cosmos, led by club President and global soccer icon Pelé. Daniel helped establish a $30 million valuation and buyout of the re-launched Cosmos brand. Previously, Daniel was a Managing Partner & Director of Brand Strategy at AdAge’s 2017 Agency of the Year Anomaly, which was named one of one of FAST COMPANY Magazine’s “World’s Most Innovative Companies” (ranked #24 in 2008). Daniel worked with his advertising godfather Dan Wieden at Wieden+Kennedy, where he led brand strategy on Nike, the Jordan Brand, and ESPN. His work on Nike included the 2007 GRAMMY nominated song “Classic” (Better Than I’ve Ever Been) featuring pop stars Kanye West, Nas, Rakim, and KRS-One. His passion and expertise in music marketing led to his 2010 selection to the board of The GRAMMY Foundation – the charitable arm of The Recording Academy. Daniel got his start at Crispin Porter + Bogusky, where he successfully launched AND 1 Basketball, which garnered Brandweek’s Guerilla Marketer of the Year honors in 2000. Daniel is a proud father to two amazing daughters, husband, and graduate of The University of Pennsylvania.